Media technologies for business encompass all the tools and systems that support the production of, distribution and consumption of digital content in today’s digital-first society. This includes everything from cloud computing to social media management tools, to predictive analytics. Integrated media technology (IMT) helps organizations streamline complicated tasks, improves the customer service, and creates tangible business outcomes.
The rise of new media technologies, including streaming platforms social media, as well as immersive experiences, has transformed traditional business models and spurred growth in the media industry. While they aren’t creating the global village envisioned by Marshall McLuhan technologies continue to alter spatial and social interactions.
Streaming platforms let users access content on the internet which can reduce the costs and time to market for broadcasters and opening up new revenue opportunities. Streaming platforms give more flexibility regarding how and where audiences consume content, and predictive analytics can help optimize the user’s experience to improve retention rates.
As more media companies shift to membership-based or subscription-based business models, they require sophisticated solutions that can facilitate their entire customer lifecycle, including seamless sign-up flows and flexible payment options. They also need retention strategies that are based on data. Subscription management software provides solutions to help customers acquire subscribers, streamlined billing, automated dunning workflows, unified customer communications, and advanced analytics.
Integrating these new media technologies can be a challenge for small and medium-sized enterprises. A partnership with an on-premise media provider could be a game changer as they offer unified and seamlessly integrated solutions that allow small-scale companies to offer a truly multichannel experience.